Fractional CMO & Strategic Leadership

Senior marketing leadership, without
the full-time overhead

Embedded leadership to drive clarity, focus, and growth

Most teams don’t need more activity—they need clarity, focus, and accountability.

As a fractional CMO, I step in to lead marketing at a strategic level while staying close enough to execution to ensure it actually gets done. That means aligning brand, demand, and go-to-market into a system that works together, not in silos.

I’m not here to “advise from the sidelines.” I embed with your team, help make decisions, and keep momentum moving.

Two people shaking hands over a desk in a bright room, with coffee cups and a laptop on the table, suggesting a meeting or greeting.

What this includes

  • Marketing strategy and roadmap development

  • Go-to-market planning and prioritization

  • Team structure and hiring strategy

  • Vendor and partner selection

  • Budget allocation and channel mix

  • Ongoing performance review and optimization

What this looks like in practice

  • Bringing structure to a team that’s grown quickly but lacks alignment

  • Resetting priorities when everything feels urgent

  • Acting as the connective tissue between leadership, marketing, and sales

  • Helping teams move from ideas to execution without losing focus

Request a Fractional CMO Conversation

Your marketing function deserves real leadership.

I'll follow up personally to discuss your organization, answer any questions, and map out next steps.

Start the Conversation

See CPR Creative
in Action

At Wolf & Company, I owned a $5M marketing and business development budget, managed 74 campaigns and 900+ projects annually, and drove $1.2M in new business.

Read the Case Study

Frequently Asked Questions

  • Most clients work with me on a part-time, ongoing basis—typically a set number of days or hours per week, scoped to your stage and needs. Engagements can be structured hourly or on a retainer basis.

  • You get senior marketing leadership without the full-time salary, equity, and ramp-up time. Fractional support is ideal for companies that need strategic direction but aren't ready for (or don't need) a full-time hire.

  • Either—I've stepped into teams that need structure and stepped in to build a function from zero. The engagement is scoped to what your organization actually has in place.

  • Typically growth-stage or established companies that need strategic marketing leadership but don't yet have (or don't need) a permanent CMO.