Wolf & Company
Scaling marketing into a revenue-driving function for a Top 100 national accounting and advisory firm
Overview
Wolf & Company is a Top 100 national accounting and advisory firm with multiple specialized practices, including cybersecurity, healthcare, and financial services.
I led marketing and business development strategy across the organization, focusing on scaling the function, aligning marketing with revenue goals, and building programs that could support growth across multiple service lines.
The Challenge
Marketing operating across multiple advisory practices with varying needs
Limited alignment between marketing and business development
Need to scale programs while maintaining quality and consistency
High volume of campaigns and initiatives without unified structure
Opportunity to modernize brand and digital presence
What I Did
Led marketing and business development strategy
Owned a $5M marketing and business development budget across multiple practices
Aligned marketing efforts with firm-wide growth and revenue goals
Built and scaled the marketing function
Expanded and structured the marketing team to support growing demand
Implemented processes to manage high campaign and project volume
Built 1/3/5-year hiring plans to align with firm-wide strategic plans
Strengthened sales enablement and alignment
Formalized a doer-seller model (Sandler-based) to support business development
Created tools, messaging, and full-scale programs to better support sales teams
Trained sales teams and BDRs
Modernized brand and digital ecosystem
Led a full brand and digital relaunch, including new corporate website and WolfPAC website
Improved consistency and performance across digital channels
The Impact
$1.2M in new business generated (2021)
Driven through aligned marketing and business development efforts
Managed 74 campaigns and 900+ projects annually
Supporting multiple advisory practices at scale
+135% growth in LinkedIn audience
Increasing visibility across key target markets
+38% increase in LinkedIn engagement
Improving audience interaction and content performance