Hi, I’m Chelsea Pritchard. I’m an award-winning marketing executive and GTM strategist who has led marketing for software consultancies, SaaS companies, nonprofits, retail brands, and professional services firms. I founded CPR Creative in 2012 to bring senior marketing leadership to companies that don't always have access to it.

My background is unusual in that it spans both sides of marketing: I've led brand and creative direction, and I've owned pipeline targets and revenue outcomes. That combination of strategic and executional, creative and analytical, is what I bring to every engagement.

Over the past 20 years, I've built demand generation programs from scratch, launched brands into new markets, rebuilt CRM infrastructure, directed global event strategy, and led teams through rebrands, acquisitions, and high-growth phases. My clients have ranged from venture-backed startups to companies managing $175M+ revenue portfolios.

I specialize in moments of inflection—when a company is scaling, repositioning, or rebuilding its marketing motion and needs someone who can assess what's broken, build what's missing, and lead the team through the change.

A few things I believe about marketing:

• Brand and demand aren't separate. Companies that treat them as silos end up with awareness that doesn't convert and pipeline that doesn't close.

• Strategy without infrastructure doesn't scale. The best positioning in the world falls apart if your CRM is a mess and your attribution is broken.

• AI has changed search—and most companies aren't ready. Generative engine optimization isn't optional anymore. It's where the next wave of discovery is happening.

• The right marketing team can move mountains. The best hires a company can make are the ones who bring the right combination of passion, drive, experience, and creativity

I've written extensively about fractional marketing leadership, AI search, and growth strategy in the CPR Creative Resource Center.

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Selected Results

Over the past 20 years, I've helped organizations ranging from startups to global brands improve marketing performance, accelerate growth, and build stronger foundations for scale.

• Influenced $39.3M in pipeline

• Increased AI referral traffic by 63%

• Grew key conversion events by 122%

• Supported marketing programs responsible for 60%+ of company pipeline

• Generated $18.3M in attributed pipeline through events

• Increased ecommerce conversion rates by 110%

• Increased average order value by 120%