Digital Current

Driving SEO-led growth and revenue across multi-industry clients in highly competitive and regulated markets

Overview

Digital Current was a national SEO and digital marketing agency supporting enterprise and mid-market clients across industries including healthcare, cannabis, and consumer products.

I led agency marketing, sales enablement, and client content strategy focusing on driving organic growth, improving visibility, and delivering measurable revenue impact.

The Challenge

• Competitive and highly regulated industries (e.g., cannabis)

• Need to drive both traffic and revenue—not just rankings

• Clients with seasonal demand and inconsistent performance

• Content strategies not fully optimized for long-term growth

What I Did

Led SEO and content strategy across clients

• Developed keyword and topic strategies aligned to search behavior

• Built content programs designed to drive both traffic and revenue

• Launched pillar page service line

Drove agency and client growth initiatives

• Managed sales enablement and campaign development

• Built Digital Current’s internal marketing strategy

Optimized performance across industries

• Managed multi-industry content strategy across SaaS, consulting, and regulated markets

• Focused on sustainable, long-term organic growth

The Impact

+230% increase in organic traffic (cannabis client)

Driven by SEO-led content strategy and improved search visibility

+165% increase in revenue (cannabis client)

Resulting from stronger alignment between content, search intent, and conversion strategy

+318% increase in revenue (fireworks client)

Through SEO-driven content strategy and improved year-round demand generation