ThirdChannel
Rebuilding brand, demand, and sales infrastructure to drive measurable growth for a leading retail intelligence platform
Overview
ThirdChannel is a leading B2B retail intelligence platform helping brands improve in-store execution and sales performance.
I was brought onto overhaul all marketing communications and creative direction, partnering closely with leadership to rebuild the company’s brand, demand generation strategy, and sales infrastructure.
The Challenge
Outdated website and inconsistent brand experience
Underperforming email and lifecycle programs
No structured sales funnel or consistent MQL generation
Messaging not clearly communicating value to B2B buyers
Need to better align marketing with sales and revenue goals
What I Did
Led full brand and website relaunch
Managed end-to-end website redesign, including content, creative, and UX/UI
Rebuilt messaging to better reflect product value and differentiation
Owned all marketing communications and creative direction
Oversaw copywriting, content, PR, advertising, and events
Established a consistent, scalable brand foundation across channels
Built a new demand generation engine
Created and launched a full-funnel sales and marketing system
Developed campaigns to drive qualified inbound and engagement
Strengthened lifecycle and email performance
Rebuilt email strategy with improved segmentation and targeting
Optimized messaging to better align with buyer needs
Aligned marketing and sales
Trained sales team and C-suite on pitching, partnerships, and presentation
Improved collaboration between marketing and sales to drive conversion
The Impact
Email open rates increased from 2–3% to 9–11%
Driven by improved segmentation, targeting, and messaging
Email click-through rates increased from 0.5–1% to 5–6%
Through lifecycle optimization and stronger content alignment
Built a full-funnel sales engine from zero to active pipeline in 2 months
Generating initial MQLs and supporting new business growth
Created a complete brand and creative foundation across all channels
Supporting both B2B and B2C marketing and sales efforts