MasonHub

Building a high-performing demand engine and marketing function from the ground up for a venture-backed logistics SaaS company

Overview

MasonHub was a rapidly growing fulfillment and logistics platform with strong operational capabilities, but needed a fully built marketing function and a clearer go-to-market strategy to support growth.

I was brought in to build marketing from the ground up—defining positioning, launching digital programs, and creating a demand engine that could scale with the business.

The Challenge

• No established marketing function or infrastructure

• Highly competitive 3PL and logistics market

• Need to drive both awareness and enterprise client acquisition

• Limited digital presence and performance channels

• Opportunity to better position MasonHub as a premium, tech-enabled partner

What I Did

Built the marketing function from the ground up

• Established core marketing strategy, priorities, and roadmap

• Defined positioning and messaging for a competitive logistics market

Launched and scaled demand generation programs

• Built and optimized paid media programs across Google and LinkedIn

• Developed campaigns focused on enterprise client acquisition

Led digital transformation

• Built and launched a new corporate website

• Established full digital marketing infrastructure to support growth

Developed community and audience growth initiatives

• Built and managed an executive community of 5k+ members through events, webinars, and digital channels

• Created new pathways for engagement and inbound demand

The Impact

23 new clients

Acquired in 2022

+120% increase in LinkedIn leads

With a 49% decrease in Cost Per Lead (CPL)

Increased Google ads impressions from 20K to 5M+

Through programmatic advertising, improving clicks by +990% and decreasing Cost Per Click (CPC) by 74%

Developed 5k+ member executive community

From an integrated events, webinars, and digital channel strategy