MasonHub
Building a high-performing demand engine and marketing function from the ground up for a venture-backed logistics SaaS company
Overview
MasonHub was a rapidly growing fulfillment and logistics platform with strong operational capabilities, but needed a fully built marketing function and a clearer go-to-market strategy to support growth.
I was brought in to build marketing from the ground up—defining positioning, launching digital programs, and creating a demand engine that could scale with the business.
The Challenge
No established marketing function or infrastructure
Highly competitive 3PL and logistics market
Need to drive both awareness and enterprise client acquisition
Limited digital presence and performance channels
Opportunity to better position MasonHub as a premium, tech-enabled partner
What I Did
Built the marketing function from the ground up
Established core marketing strategy, priorities, and roadmap
Defined positioning and messaging for a competitive logistics market
Launched and scaled demand generation programs
Built and optimized paid media programs across Google and LinkedIn
Developed campaigns focused on enterprise client acquisition
Led digital transformation
Built and launched a new corporate website
Established full digital marketing infrastructure to support growth
Developed community and audience growth initiatives
Built and managed an executive community of 5k+ members through events, webinars, and digital channels
Created new pathways for engagement and inbound demand
The Impact
$39.3M+ influenced pipeline
Driven through an integrated demand generation engine
+63% increase in AI-driven referral traffic
Following SEO, GEO, and LLM optimization
+122% increase in key conversion events
After website and content transformation
$18.3M in pipeline attributed to events
From a global, integrated event strategy