Very Good Ventures
Building a global demand engine and marketing infrastructure to drive $39M+ in influenced pipeline
Overview
Very Good Ventures—a global technology consultancy specializing in Flutter, AI, and emerging tech—had strong technical expertise and growing market demand, but marketing lacked the structure and systems needed to scale consistently.
I was brought in to rebuild marketing from the ground up: defining positioning, implementing infrastructure, restructuring the team, and building a demand engine that could support global growth.
The Challenge
Fragmented marketing efforts across channels
Limited visibility into performance and pipeline impact
Website and content not optimized for search or conversion
No unified demand generation strategy
Disconnected tools and lack of marketing infrastructure
Outdated brand guidelines and positioning
In-process ICPs and verticals
What I Did
Rebuilt the marketing foundation
Defined positioning and messaging across key industries
Aligned brand, demand, and go-to-market into a cohesive strategy
Sourced trusted creative direction experts for visual guide
Defined new service line offerings and postioning
Implemented marketing infrastructure
Led a full HubSpot rebuild to support lifecycle, reporting, and pipeline visibility
Established tracking and reporting frameworks for performance clarity
Built a global demand engine
Developed and executed integrated campaigns across paid, ABM, and lifecycle
Aligned marketing with sales and BDR teams to drive pipeline
Defined ICPs and key verticals across new and existing service lines
Led digital and content transformation
Directed a full website rebuild with SEO, GEO, and LLM optimization (in just 6 months)
Created content systems designed to drive inbound demand
Built a full-scale content calendar across blogs, case studies, podcast, and video
Owned global event strategy
Planned and executed 15+ events across the US, LATAM, and Europe
Built supporting campaigns to maximize pipeline impact
Rebuilt marketing team
Restructured team from generalists to specialists across four verticals
Hired key roles aligned to growth and company goals
Managed website development agency and design contractors
The Impact
$39.3M+ influenced pipeline
Driven through an integrated demand generation engine
+63% increase in AI-driven referral traffic
Following SEO, GEO, and LLM optimization
+122% increase in key conversion events
After website and content transformation
$18.3M in pipeline attributed to events
From a global, integrated event strategy